Static

I've been running Google Ads for clients for a long time.

And a whole lot of things have changed. But one thing has remained the same:

"Simple beats complex"

As far as we know the straight line is the shortest route in between two points. The moment you start deviating is the moment you start introducing static. And static kills conversions.

In non-marketer speak - if you complicate things you just confuse people. And confused people do the WORST thing possible.Nothing.

They don't buy. Because they're confused. And they're confused because... you confused them.

If you gave me 100 accounts to manage I'd probably end up simplifying at LEAST 95 of them.

Simplify the offer. Simplify the ad. Simplify the CTA. Simplify the landing page.

Less static, less noise, fewer potential obstacles for your prospect to trip over.

Keep it simple. Don't confuse anyone.

You'll beat 99% of your competition that way.