In this article series we’re covering better writing and how you get your customers glued to their screen while they delve into your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to sell your service, attract more eyeballs, grow your business, show people you’re a pro at what you do,...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Plenty of brands and companies have top of mind awareness. Think about fast food and what brand comes to mind? Think about a search...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before...

A while ago, I ran an ad account for a construction consultancy. It was doing very well. We were spending over £1000/day using Google...

Spending money on ads is scary because you just don’t know if that money is coming back. And hopefully a lot more. Spending money on ads...

Here’s something I discovered after being in marketing for years.  Most ads are absolutely terrible at getting clients. Some ads are...

Crafting an Irresistible Offer - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work...

Quick question: who’s your ideal client? Many trades and construction business owners answer that question with a variation of: ‘Anyone...

“Did you watch the football at the weekend!?” A very common way to start a conversation between two people in construction. Notice that...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...