Weird

Found out something a little weird. Could be useful for you to know.

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Was doing client work, running tests, figuring out how to squeeze max results out of ad pounds.

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So I tested three different landing pages against each other. Same design, same elements, just different headlines.

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One outperformed the other two by a wide margin.

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And to the surprise of absolutely nobody... it was the simplest one.

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Here's how you can steal this trick.

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Let's say we're advertising for the search term: "roofing in London".

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You don't make a landing page that says: "7 reasons why you should pick us for roofing in London" or "Specialist in roofers in the London area since 1934".

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You make a landing page that says: "Roofing London".

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You can add some words after that if you want, but the first thing they see should be a repeat of (almost) the exact thing they were searching for.

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It's not sexy. It's not "GREAT COPYWRITING". It's not clever.

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But it works.

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Which is the main thing.

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Go and do likewise.

P.S.If you want us to handle Google ads for you, get in touch. Fill out the form here: https://www.bwgconstructionmarketing.com/contact-us