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You should really stop hard closing.

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I started in sales about years ago. Tried everything.

 

 

 

Phone sales. Door to door. Person to person. Cold leads, warm leads, trade show leads... I've done it all.

 

 

 

One thing that has stood the test of time? Hard closing is useless.

 

 

It's annoying. It gives sales a bad name. And it pisses your staff off even more than forcing them to go to some mandatory class on how to deal with genderfluidity and people's 47 pronouns.

 

 

If you do sales the right way closing should be easy.

 

 

E - A - S - Y

 

 

You know what my favourite close is these days?

 

 

Get ready.

 

Here it comes:

 

"So, if all of this sounds good we can get started for you? Do you want us to get started?"

 

 

That's it.

 

No 47 forms of slimy charm necessary. Shouldn't have to shove your solution down their throats.

 

 

If you run into massive issues at the close you messed up at the beginning. The solution is not to push harder and be more annoying to your potential client. The solution is to improve the steps you take before you start closing.

 

Talk soon.

 

 

P.S. If you run a company industry related company that's doing revenue and you want it to run better... we might be a good match. You can always fill out this form s and if it seems like we'd be able to help you we'll get back to you.

Jun 18

1 min read

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